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Knowledge-Worker Chatbots: Your Wins Are Real. The Missed Value Is Bigger. 
Darren McLennan 2025-10-11 Darren McLennan 2025-10-11

Knowledge-Worker Chatbots: Your Wins Are Real. The Missed Value Is Bigger. 

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Treat Them Like a Child: 12 Ways to Improve Your Results with Gen AI Chatbots
Darren McLennan 2025-10-11 Darren McLennan 2025-10-11

Treat Them Like a Child: 12 Ways to Improve Your Results with Gen AI Chatbots

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Optimizing B2B Sales: Navigating Complexity with a Robust Capability Framework
Darren McLennan 2025-10-10 Darren McLennan 2025-10-10

Optimizing B2B Sales: Navigating Complexity with a Robust Capability Framework

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A Framework for Customer Experience Improvement Programs
Darren McLennan 2025-10-10 Darren McLennan 2025-10-10

A Framework for Customer Experience Improvement Programs

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End Pricing Roulette: Six Steps to Better Pricing
Darren McLennan 2019-03-11 Darren McLennan 2019-03-11

End Pricing Roulette: Six Steps to Better Pricing

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A Better Way to Think About Bundles
Darren McLennan 2019-03-11 Darren McLennan 2019-03-11

A Better Way to Think About Bundles

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Why consider using Net Promoter Score (NPS)?
Darren McLennan 2019-03-11 Darren McLennan 2019-03-11

Why consider using Net Promoter Score (NPS)?

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Why customer experience is more important than customer service
Darren McLennan 2019-03-11 Darren McLennan 2019-03-11

Why customer experience is more important than customer service

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