Performance, delivered.
Second Order helps midsize firms improve performance (growth, profitability, customer experience) by making strategy executable, simplifying processes, and applying pragmatic AI where it counts.
Why Second Order?
Why
Second Order?
Team-led Adoption
Working sessions and co-creation—not slideware—so your team owns the change from day one.
Pragmatic AI
Copilot & ChatGPT embedded in high-return knowledge workflows—only where they measurably improve speed or quality.
Outcomes You Can See
Growth, profitability, and customer experience instrumented with simple before/after metrics and a review cadence. Measurably increase in staff use of generative AI.
Services
Generative AI Opportunities Sprint
Find practical use-cases, size value, and design a pilot-to-scale plan for your highest-return knowledge workflows.
Revenue Strategy Assessment
Diagnose what’s holding back acquisition, retention, and margins—then focus the team on the moves that matter.
Customer Experience Quick Wins
Fix the two moments that move revenue most: onboarding and renewal/expansion—SOP updates, AI-enabled playbooks, simple instrumentation.
How we use AI
We align AI to strategy and process, then pilot → scale in real workflows. Teams get prompt packs, SOP updates, and a simple cadence so results stick.
Our Work in Action
See how executive teams turned plans into results—before/after metrics included.
Latest Thinking
Testimonials
"Second Order ramped quickly and made Copilot a daily tool for our team. Darren prioritized the right use cases, documented repeatable workflows, and trained us with clear playbooks. We’re saving time and producing better work—and the benefits keep compounding. We’re thrilled to be partnering with Second Order again."
- SVP, Real Estate
"Second Order’s structured, hands-on approach to effectively using generative AI elevated our team’s capability and confidence when rolling out these tools. Our team members use generative AI in many parts of their work to deepen insight, increase their personal productivity, and enhance the quality of our work — making us more agile and effective as a firm.”
- CFO, Professional Services
"Second Order applied AI in a disciplined process that transformed our approach to a major grant proposal. It cut preparation time by 30% and elevated the proposal’s overall quality and alignment with the funder's expectations, giving us a decisive edge."
- Technology Incubator Leader